Newcastle stadium reverts to St James' Park in sponsorship deal
Last updated on .From the section Football

Newcastle's stadium name will revert to St James' Park after the Premier League club agreed a four-year sponsorship deal with a loan company.
Wonga will become the club's main shirt sponsor from next season, replacing Virgin Money, and will also invest £1.5m in the club's academy.
The firm also purchased the stadium naming rights and decided on a return to the traditional name.
The stadium had been called the Sports Direct Arena since November 2011.
"We listened over the last three days and we saw what really matters to the fans," a Wonga spokesman said.
"Football is an emotional sport and it is obviously really important to them.
"We listened to what they wanted and that is why we did it."
Prior to the announcement, Football Association general secretary Alex Horne expressed some concern that the deal was with a loan company.
He told BBC Radio 5 live's Breakfast: "We are talking to the leagues about it, but on the one hand it's a legislative issue. If these companies are charging the wrong rates of interest then legislation should help us out. The leagues have clear rules about certain inappropriate advertising for children.
"We are talking to the leagues on Friday about it. If you consider it as in the category of things that are inappropriate for children like gambling and alcohol, it feels like it is in that category to me."
Ian Lavery, MP for Wansbeck, is a season ticket holder at Newcastle but has said he will now not set foot in the stadium.
"A city like Newcastle and the region should not have any ties with an organisation like Wonga," he said.
"This business makes profits off the back of deprived people who are desperate and who are the most vulnerable in society."
Mark Jensen, editor of Newcastle fanzine The Mag, said he believes the renaming could have been done to deflect criticism from the club.
"It's a clever move and clearly has been done in part to deflect some of the criticism of the business they have agreed the sponsorship with," he said.
"The fans will be over the moon that the name will be back to what it's always been, but there will be mixed emotions on the subject as it's a sad indictment of today's society that a company like that is doing so well."
Wonga sponsors two other British football clubs. It has deals with Scottish Premier League side Hearts and Championship team Blackpool.
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For any of you listening here, don't take any notice of their 'comical' adverts and do not go to pay day lenders for funding. Live within your means. These people are sharks and they will be taking everything you have if you're not careful.
Well let's look at the Barclays Premier League - sponsored by an organisation that was recently fined for illegally fixing interest rates....
"Struggling to pay for your season ticket"? "Why not take out a payday loan with Wonga" ? Only 4000% apr
APR of more than 4000 percent?
Should name the ground St James's Shark.
As my granny would've said 'if it aint broke, don't fix it'!
Like it or not, football fans are amongst the key demographic for firms like Wonga. The naming rights issue is that for the whole 4 years? I doubt it just like when St James was changed to the Sports Direct Arena once the initial anti Mike Ashley quietened down.
How about Sunderland and 'Invest In Africa' ?
Invest In Africa is a front for Tullow Oil - widely accused of exploitation of workers in Africa.
Liverpool and 'Rogue Institution' (thanks to it's Iranian money laundering) Standard Chartered ?
Any of the online gambling and bingo sites that sponsor teams ?
It's all a bit murky really.
Just about sums up thr UK.
We will lend you money
Oh, we charge 4000%+ APR
Never be able to pay it back
Go elsewhere? nobdy will touch you with a bargepole.
Ah well, somebody else's problem now.
Not a great acronym, see if you can do better.
I think decency and appropriatness in football went out the window long ago, so for NUFC to stirke a deal with Wonga is in keeping with how football, at this level, continues to set a poor example!
Yours sincerely
Mike Ashley
I think a lot of people are basing their judgement of Newcastle on 'Geordie Shore'.
I've seen a bit of it; i'm suprised the people on that show haven't been lynched yet as that's how a LOT of people think everyone is.