Lincoln Ladies have sacked first team manager Glen Harris after only one season of his second spell in charge.
Harris guided the Lady Imps to fifth place in the FA Womens Super League.
He told BBC Radio Lincolnshire: "It's a results business. The buck stops with the manager and we've not amassed as many points as we wanted to.
"They've decided due to our finishing position and how they want to move the club forward that they want a change of leader and ultimately I pay the price."
Chief executive Luke Negus-Hill said: "In our first season [in the WSL] we got to fourth place and the ambition was to finish above that and we haven't quite achieved it, results haven't always gone our way.
"It's nothing personal. Glen's a great guy, he's done a great job and he's been instrumental in getting us to where we are, including getting us into the Super League, but it's a results business.
"We feel a change and a new impetus into the team will get us to where we need to be."
Harris, who is the father of Lincoln players Megan and Martha Harris, had been at the club since its inception in 1995.
He was manager until 2004 when he was succeeded by Rod Wilson, who he in turn replaced in November 2011.
Harris will remain with the club as technical director of the Centre of Excellence, working with the Lady Imps' youth set-up.