Braintree Town chairman Lee Harding says the money the club will make from this season's FA Cup will help them enormously.
The Iron will pocket more than £60,000 as their first round tie at home to Tranmere next month will be televised live on ITV1.
Harding told BBC Essex: "It helps enormously and prize money plays a big part in helping with the finances.
"Getting the TV game is the cherry on the cake, a great bonus."
Harding added they are thinking about what to do with the revenue they will generate from the fixture.
"It allows us to plan with more certainty," said Harding. "Things like prize money are windfalls which we've said to [manager] Alan [Devonshire] if we progress will be yours to keep and put into the budget and spend.
"We are just starting to talk about how we are going to use the television fee.
"We borrowed some money recently from Braintree Council with regard to getting all our ground improvements done, and I think a large chunk of the profits will be ploughed back into that.
"It's not particularly sexy, but it's about planning for a sustainable future."
Braintree, 17th in the Blue Square Bet Premier, will make only their second appearance in the first round proper of the FA Cup when they host League One leaders Tranmere on Sunday, 4 November.