Two goals in the opening six minutes handed Bournemouth victory over struggling Shrewsbury Town.
Charlie Daniels fired home a free-kick to open the scoring for the Cherries, after Darren Jones had handled on the edge of the area.
Shrewsbury old boy Marc Pugh then set up Josh McQuoid, who headed the second.
The visitors clawed a goal back when Marvin Morgan was brought down by Miles Addison, recalled skipper Matt Richards converting the resulting penalty.
But that was not enough to prevent Graham Turner's men slipping into the bottom four on the back of their sorry run of just one win in 11 games.
The Cherries, by contrast, are heading in the opposite direction, having risen to 12th - just six points shy of the League Two play-off zone - as a result of their fifth win in six matches since the return of Eddie Howe as manager.
VIEW FROM THE DRESSING ROOM
Shrewsbury manager Graham Turner told BBC Radio Shropshire:
"That's five out of six games now where we've given the opposition an early start and it's difficult to understand.
"We've talked about it, you look at reasons for it, but everyone looks like they're wound up at the start.
"The wall didn't do its job for the first goal, and we'll have a look at that to see who's culpable. The second, there's no doubt the lad handled it when it came back off the post.
"The players worked hard, a lot harder than they did at Hereford on Saturday, and we've got to maintain some belief and confidence in ourselves."