Norwich boss Chris Hughton has said the club should expect to progress and improve the quality of new signings.
The Canaries have been three years after being in League One.
"I think that comes with the progress of the club," said Hughton in an interview with BBC Look East.
"You'd like to think that over time the quality of the players, the quality of the squad and the team can improve."
It has been a mixed season for the Canaries so far, with a 10-game unbeaten league run before Christmas leading into the current sequence of six matches without a win.
Since his summer appointment at Carrow Road, Hughton has been given the job of building on the memorable three seasons under predecessor Paul Lambert, who led Norwich from League One to the Premier League with back-to-promotions and then oversaw top-flight survival.
"The management and the manager of this club over the last three years have been outstanding," the 54-year-old boss continued.
"It's for us to continue to give that stability and to make sure we stay in this division. With progress you also get progress of players.
"That has to be our objective and our ambitions."
Hughton is expected to receive funds to bolster his squad in January - with Celtic's Hooper and Swansea's Graham high on the list - and will also get continued support from Norwich's majority shareholders Delia Smith and Michael Wynn-Jones.
But the former Birmingham boss has expressed concern at the growing culture of clubs having single owners and their propensity to sack managers after a poor run of results.
"Going back numerous years ago, football clubs were run by families and institutions," said Hughton.
"Now, with the change in ownership of football clubs, comes a pressure. What we see now is managers not staying anywhere near as long at football clubs.
"But I think that's life in general. Big businesses are exactly the same in wanting results. Unfortunately it's an era we live in and you have to be able to cope with it."