Crystal Palace manager Ian Holloway has urged his side to seize the initiative in the Championship promotion race.
The Eagles beat Middlesbrough 4-1 on Saturday but Holloway wants his players to start games stronger.
He told BBC Radio 5 live: "I want them to go as if their lives depend on it, right from the kick-off.
"I want them to grab the initiative because the strides that this club has made from the end of last season is quite phenomenal."
He added: "I want them to take that on board and feel enthusiastic about it. That is key to this run-in.
"Who ever relaxes, enjoys their football, believes in themselves and gets on a roll could end up being champions. It ain't all over yet. It really isn't."
The victory over Middlesbrough puts Palace fourth in the table, four points behind second-placed Hull, and extends their unbeaten run to three matches.
Palace were 1-0 up against Boro within 10 minutes on Saturday but Holloway was slightly disappointed they did not add to their tally before half-time.
"What I am trying to get to these boys is the enthusiasm I have got and the way I believe in them," Holloway said.
"I want them to start games with that vibe. We got a great goal early on and then we faded away.
"We weren't moving it quick enough and didn't have the pace and rhythm I want.
"I have got some great players and the team structure is coming. I think we are getting stronger.
"But we are wasting too many minutes of too many games.
"We have beaten one of our rivals and that is a really important thing to do - now let's see if we get on a decent run and remember how to win games."