Match ends, Southend United 2, Fleetwood Town 0.
Southend United striker Barry Corr hit his first goals since the first day of the season to wreck Fleetwood's hopes of returning to the top of League Two.
Corr headed the Shrimpers in front on 21 minutes from Kevan Hurst's cross.
The home side then sealed the points with an 81st-minute penalty.
Stewart Murdoch was adjudged to have fouled Will Atkinson and Corr powered his spot-kick into the top-left corner to confirm the hosts' third straight league win.
Fleetwood had been on top up until the Shrimpers' first goal, striker David Bell having had two low shots saved by Southend keeper Daniel Bentley, who also did well to parry a well-struck shot from Antoni Sarcevic.
The Cod Army, who gave new loan defender Charlie Taylor his debut, remain second in League Two, a point behind leaders Chesterfield, while Phil Brown's Southend move up to sixth.
VIEWS FROM THE DRESSING ROOM
Southend United manager Phil Brown told BBC Essex:
"I think it was deserved. It was a good, feisty encounter but at the end of the day it was about the battling qualities of both teams and I thought we came out on top in terms of the battle.
"Barry Corr got man of the match, that was probably because of the two goals he's got. He's been in there 12 games without a goal.
"He had to keep believing and he did, and he got his just rewards."
VIEW FROM THE DRESSING ROOM
Fleetwood Town midfielder Jeff Hughes told BBC Radio Lancashire:
"It wasn't our usual high standard but a few decisions at key times went against us.
"We had chances to score and some of our final balls weren't up to standard.
"We invited some of the pressure on ourselves - we had the chance to play it forward but went back and back and put Scott Davies under pressure needlessly."
- 5PhillipsBooked at 56mins
- 18LeonardBooked at 71minsSubstituted forEastwoodat 90+2'minutes
- 14HurstSubstituted forStrakerat 86'minutes
- 4MurdochSubstituted forBlairat 82'minutes
- 12BrownSubstituted forMattat 64'minutes
- 24CrowtherSubstituted forParkinat 64'minutes
- Andy Woolmer
- Shots on Target
Second Half ends, Southend United 2, Fleetwood Town 0.
Corner, Fleetwood Town. Conceded by Freddy Eastwood.
Attempt blocked. Jon Parkin (Fleetwood Town) right footed shot from the centre of the box is blocked.
Corner, Fleetwood Town. Conceded by Will Atkinson.
Attempt blocked. Freddy Eastwood (Southend United) left footed shot from outside the box is blocked.
Substitution, Southend United. Freddy Eastwood replaces Ryan Leonard.
Foul by Will Atkinson (Southend United).
Jeff Hughes (Fleetwood Town) wins a free kick in the defensive half.
Corner, Southend United. Conceded by Scott Davies.
Attempt saved. Cauley Woodrow (Southend United) left footed shot from the right side of the box is saved in the top left corner.
Attempt blocked. Conor Clifford (Southend United) right footed shot from outside the box is blocked.
Substitution, Southend United. Anthony Straker replaces Kevan Hurst.
Attempt missed. Conor Clifford (Southend United) right footed shot from outside the box is close, but misses to the left.
Kevan Hurst (Southend United) wins a free kick on the left wing.
Foul by Jon Parkin (Fleetwood Town).
Substitution, Fleetwood Town. Matty Blair replaces Stewart Murdoch.
Goal! Southend United 2, Fleetwood Town 0. Barry Corr (Southend United) converts the penalty with a right footed shot to the top left corner.
Penalty Southend United. Will Atkinson draws a foul in the penalty area.
Penalty conceded by Stewart Murdoch (Fleetwood Town) after a foul in the penalty area.