Bristol Academy boss Dave Edmondson says he has set "ambitious" goals for the Women's Super League club.
"I am ambitious and I want to win things," the former Melbourne Victory coach told BBC Points West.
"We'll keep our goals to ourselves for the moment but, rest assured, they are going to be lofty goals."
He continued: "We'll be trying to win everything we compete in."
Although born and raised in Manchester, Edmondson opted to move to New Zealand to work as a PE teacher, but soon became involved in coaching.
He had a spell as manager of New Zealand Under-17s women's side and also worked as Waikato FC head coach and head of women's football in Southern Australia from 2011 to 2013, before moving to Melbourne Victory.
Edmondson joins the Vixens following the most successful season in the club's history.
They reached the women's FA Cup final before losing to Arsenal in May and finished second in the WSL table, behind Liverpool Ladies, which earned them qualification for the 2014-15 Women's Champions League.
Edmondson will also work as director of football at Bristol, and insists he has the qualities to succeed in the dual role.
"It's a big challenge but it's one of the big pluses of the job. It's a club we are trying to develop and for me to be able to put my stamp on it is a massive attraction," he said.
"I like to think I've got a good eye for a player. I've got a bit of a track record of producing and developing players to create successful teams.
"The number of international players that I've coaches is constantly growing so hopefully that's a major strength.
"I've got really high expectations, both of myself and of the players, and at times I can be pretty tough. But the overriding thing is that I'm fair and I'm so passionate for football.
"Hopefully that comes across and everything can be as positive as it can be."