Notts County striker Danny Haynes has a future at the club but needs to start fulfilling his potential, according to manager Shaun Derry.
Haynes, 26, scored four goals in 23 matches in his first season at Notts last term before joining Scottish side Hibernian on loan in January.
"I see him at Notts for this season," Derry told BBC Radio Nottingham.
"He's had too many chances, and now he has to take this one because there might not be many more in the future."
Derry continued: "He is at a crossroads in his career and I'm not saying anything that I haven't said to him in person."
Haynes joined the League One side under then boss Chris Kiwomya on a two-year deal in July 2013 after being released by Championship side Charlton Athletic.
The former Ipswich, Bristol City and Barnsley striker failed to score in eight appearances under Derry before being made available for transfer in January.
He moved to Hibernian until the end of the season where he netted once in nine Scottish Premier League matches.
"When we made the decision to allow him to go to Hibs, it was one that was made through honesty - we were open with each other," said Derry.
"He needed to get away from the club for various reasons and I needed him away from the club for various reasons."
Derry admits Haynes has failed to deliver on initial expectations at the Magpies, but said the player has his backing.
"I actually believe in Danny Haynes," said Derry.
"I know there's been frustration on both sides. There's been a frustration for Danny who has not hit the highs he was expecting and I know there has been frustration from the fans, the board and the owner that perhaps they have not seen value for money.
"But I believe we have a player who is more than capable of producing at this level."