Match ends, Blackpool 1, Norwich City 3.
Norwich went top of the Championship after coming back from a goal down at Blackpool to record their fourth consecutive away league victory.
Nathan Delfouneso put the hosts in front, turning in a rebound after John Ruddy saved well from Ishmael Miller.
The Canaries levelled when Donervon Daniels headed Nathan Redmond's corner into his own net before Lewis Grabban's deflected strike put them ahead.
Josh Murphy's fine strike sealed the win.
Norwich replace Nottingham Forest at the top of the table after Stuart Pearce's side could only draw with Brighton.
The Norfolk side fell to a shock 1-0 Capital Cup defeat against League Two Shrewsbury in midweek and they started slowly against a Blackpool team who are now bottom of the Championship following their seventh defeat in nine league games.
Tony McMahon and Francois Zoko both had early efforts that forced Norwich keeper Ruddy into action.
Grabban's left-footed effort was deflected wide, while Costa Rica midfielder Jose Cubero - making his Blackpool debut after finally being granted a work permit - blazed high and wide at the other end.
|Delfouneso ends Blackpool's goal drought|
|Nathan Delfouneso's 46th-minute goal was Blackpool's first since Nile Ranger's strike in a 2-1 defeat at Millwall on 30 August.|
Grabban missed a decent opportunity as half-time approached, dragging wide of the left-hand post after being picked out by Wes Hoolahan's pinpoint pass.
The game burst into life at the start of the second half as Blackpool went in front through Delfouneso's close-range effort, but the lead lasted only eight minutes as Redmond's corner was inadvertently turned into his own goal off a post by Daniels.
Norwich had the momentum and Joe Lewis pulled off a fine save to deny Bradley Johnson, before their pressure eventually told with 10 minutes to go as Grabban's sixth goal of the season found the net with the aid of a deflection.
A minute later, the hosts' fate was sealed when substitute Murphy cut into the box from the left to score his first league goal for Norwich.
Norwich manager Neil Adams: "There's a long way to go but it is of course very nice to be top of the table.
"We have tremendous spirit, hunger and quality. When you go behind and you're behind the barrel of the gun, you see those characteristics.
"We scored three goals from not that many chances. It's always good to know when we put our foot through the gears we can really play."
Blackpool manager Jose Riga: "I think we could have got a draw. We were unlucky.
"When I saw the first half of the game, I'd forgotten that we had a defensive shortage because we were really in the game.
"I'm frustrated. Norwich are the team that have impressed me the most in the Championship and unfortunately we saw that quality in the second half."
- 29McMahonBooked at 25mins
- 2DanielsBooked at 63mins
- 13ZokoSubstituted forZenjovat 87'minutes
- 22Cubero LoriaSubstituted forOrlandiat 90+3'minutes
- 19RangerSubstituted forMellisat 77'minutes
- 22RedmondSubstituted forHowsonat 83'minutes
- 4JohnsonBooked at 36mins
- 14HoolahanSubstituted forMurphyat 72'minutes
- 27TetteyBooked at 38mins
- 10JeromeSubstituted forO'Neilat 89'minutes
- Andre Marriner
- Shots on Target
Second Half ends, Blackpool 1, Norwich City 3.
Gary O'Neil (Norwich City) wins a free kick in the defensive half.
Foul by Ishmael Miller (Blackpool).
Substitution, Blackpool. Andrea Orlandi replaces José Cubero.
Attempt missed. Josh Murphy (Norwich City) right footed shot from outside the box misses to the left. Assisted by Jonny Howson.
Substitution, Norwich City. Gary O'Neil replaces Cameron Jerome.
Substitution, Blackpool. Sergei Zenjov replaces Francois Zoko.
Corner, Blackpool. Conceded by Lewis Grabban.
Substitution, Norwich City. Jonny Howson replaces Nathan Redmond.
Goal! Blackpool 1, Norwich City 3. Josh Murphy (Norwich City) right footed shot from the left side of the box to the bottom right corner. Assisted by Cameron Jerome.
Goal! Blackpool 1, Norwich City 2. Lewis Grabban (Norwich City) right footed shot from outside the box to the top right corner. Assisted by Bradley Johnson.
Foul by Cameron Jerome (Norwich City).
Joan Oriol (Blackpool) wins a free kick on the left wing.
Substitution, Blackpool. Jacob Mellis replaces Nile Ranger.
Attempt missed. Cameron Jerome (Norwich City) header from the centre of the box misses to the left. Assisted by Nathan Redmond with a cross following a corner.
Corner, Norwich City. Conceded by Donervon Daniels.
Attempt blocked. Lewis Grabban (Norwich City) right footed shot from the left side of the box is blocked. Assisted by Bradley Johnson.
Substitution, Norwich City. Josh Murphy replaces Wes Hoolahan.
Attempt blocked. Ishmael Miller (Blackpool) left footed shot from outside the box is blocked. Assisted by Nile Ranger with a headed pass.