Oxford United boss Michael Appleton has said his players must learn to take their chances, but added they will not be berated for missing them.
The U's have failed to score in their last two games and missed good chances in Saturday's 2-0 defeat at Luton.
"We've been punished as we have not scored from chances that eight times out of 10 we would," Appleton said.
"They've got to keep getting those opportunities. The more they get, the better chance they have of taking one."
Appleton, whose side sit second from bottom in League Two, believes his forwards need encouragement, rather than condemnation.
"You will never see me having a go at a player for being positive," he told BBC Radio Oxford.
"If you try and shy away from stuff then you will have a problem with me. That's how I live my life. I like to be positive, I like staying on the front foot."
The U's, without victory in two games, host Newport on Saturday and Appleton said they are ready for the Welsh side.
"The players have reacted well to disappointment and have come in ready to work on Monday morning. They will be ready for the game on Saturday."