Match ends, Bournemouth 3, Reading 0.
Brett Pitman and Callum Wilson scored the goals as Bournemouth made it four wins in five Championship games with victory over Reading.
The home side, who had already hit the post, took the lead through Wilson's header, his third goal in three games.
Two goals inside a 10-minute spell from Pitman - both neat finishes - ended the game as a contest.
Reading had earlier hit the bar through Jamie Mackie but were second best through the game.
The Royals have now gone seven games without a win under Nigel Adkins with Reading fans calling for the former Southampton boss to be sacked.
The visitors managed to keep the home side at bay during the first half, although Matt Ritchie went close with a curling shot that struck the post before deflecting away to safety.
However, they could only hold out for a further 10 minutes after the break as Marc Pugh's cross was put away by the head of Wilson to give the Cherries the lead.
Wilson then turned provider with a neat ball to set up the first goal for Pitman, who netted his second soon after with another strike from inside the box from Ritchie's corner.
It was all smiles for the home supporters with the Cherries recording their fifth win in six league and cup games, but the opposite for the away fans, who voiced their dissatisfaction with a manager who has now failed to guide his team to victory in six games.
Bournemouth manager Eddie Howe: "I was really impressed with Brett (Pitman). He stayed composed and it was a great finish and it helped us on our way.
"All strikers thrive on goals and Brett has always scored goals wherever he has been and I am really pleased with him.
"He has been out of the side but today he did what he needed to do and his first goal was clinical and the second one was just the icing on the cake.
"He is determined to be a success and whenever you have a player like that they deserve a chance and hopefully that is just the start for him."
Reading manager Nigel Adkins: "Everybody is well aware of how football works and if you lose a couple of games in this division you're under pressure.
"But I try not to really think about that because we as a club have to think about long-term footballing aims.
"The beauty of the Championship is that there is a game every three days so you have plenty of chances to pick yourself up and prove yourself with a win.
"For me the foundations are in place to move forward and we will all work hard and grind away to ensure that can happen."
- 3S Cook
- 30RitchieSubstituted forFraserat 79'minutes
- 7PughSubstituted forGoslingat 90'minutes
- 13WilsonSubstituted forRantieat 85'minutes
- 15A Smith
- 10CoxSubstituted forTaylorat 71'minutes
- 9Robson-KanuSubstituted forPogrebnyakat 84'minutes
- Mark Haywood
- Shots on Target
Second Half ends, Bournemouth 3, Reading 0.
Attempt missed. Pavel Pogrebnyak (Reading) header from the centre of the box misses to the left. Assisted by Jordan Obita with a cross.
Delay over. They are ready to continue.
Delay in match Harry Arter (Bournemouth) because of an injury.
Substitution, Bournemouth. Dan Gosling replaces Marc Pugh.
Foul by Marc Pugh (Bournemouth).
Chris Gunter (Reading) wins a free kick on the right wing.
Attempt saved. Tokelo Rantie (Bournemouth) left footed shot from the left side of the box is saved in the bottom right corner. Assisted by Andrew Surman.
Substitution, Bournemouth. Tokelo Rantie replaces Callum Wilson.
Substitution, Reading. Pavel Pogrebnyak replaces Hal Robson-Kanu.
Callum Wilson (Bournemouth) wins a free kick on the left wing.
Foul by Jamie Mackie (Reading).
Attempt saved. Brett Pitman (Bournemouth) right footed shot from the centre of the box is saved in the centre of the goal. Assisted by Callum Wilson.
Substitution, Bournemouth. Ryan Fraser replaces Matt Ritchie.
Foul by Simon Francis (Bournemouth).
Nick Blackman (Reading) wins a free kick on the left wing.
Attempt saved. Marc Pugh (Bournemouth) right footed shot from the centre of the box is saved in the centre of the goal. Assisted by Simon Francis with a cross.
Attempt blocked. Brett Pitman (Bournemouth) right footed shot from outside the box is blocked. Assisted by Callum Wilson.
Tommy Elphick (Bournemouth) wins a free kick in the defensive half.