Oxford United CEO Mark Ashton has reaffirmed his belief the club will be successful in the long term, despite their inconsistent start to the season.
The U's are 19th in League Two ahead of Saturday's visit of Wycombe, having won three and lost three of their last six.
Ashton admitted the timing of their recent investment made summer signings "very difficult" - but added the club was "filled with opportunity".
"We knew this season was going to be difficult," Ashton told BBC Oxford.
In July Ashton was appointed chief executive after Darryl Eales became joint-owner of the club, and he said they have been playing catch up ever since.
|Mark Ashton, Oxford United chief executive|
|"This football club is filled with opportunity and one of the main reasons for that is because of the fanbase. They so desperately deserve success and the one thing we won't fail on is effort and hard work, but it will take a period of time."|
"The timing of the deal when we came in made it very difficult for us to bring players in," said Ashton.
"We'll be looking to do certain things in January. The real opportunity comes next summer. If you think about the change we have undertaken at the training ground, there is also new head coach, a new assistant head coach, a new physio and a new head of recruitment.
"There's a raft of new people we have settled in and I'm starting to see a difference along with the really good quality people we have at the club.
"We have to believe in what we are doing is right. It's been a learning curve but we are all in this together and are focused on building a brighter future for this football club."
Ashton described the past four months at the Kassam Stadium as a "whirlwind" and says he is determined to deliver success for the supporters.
"We've been here since the summer, it's been like a whirlwind," he said. "We are thoroughly enjoying it, there is so much to do.
"This football club is filled with opportunity and one of the main reasons for that is because of the fanbase. They so desperately deserve success and the one thing we won't fail on is effort and hard work, but it will take a period of time.
"If we can bring everyone together, we can deliver success. The performances at the Kassam have been good and we need to keep that going. Last week could have been the perfect week, there is a definite improvement on the pitch."