The Football Association has fined Blackburn Rovers first-team coach Craig Short and Millwall assistant manager Mark Bircham for improper conduct.
The duo were found guilty of charges issued last week which related to their behaviour during a touchline row in the 2-2 draw at The Den earlier this month.
Short has been fined £2,000, while Bircham has received a £1,000 fine.
Last week the FA reminded Lions boss Ian Holloway of his responsibilities in relation to his behaviour at the match.
Holloway and Bircham were both sent to the stands in the second half, which was marred by an argument between the respective benches following the sending off of Millwall right-back Andy Wilkinson.
Holloway apologised for his behaviour on the Millwall website last week.
"I have a responsibility as manager but I let the club and the supporters down," he said.
"Passions run high in football, but there is a line and I overstepped it on Tuesday night.
"Being sent to the stand is not the example that I should be setting at this football club and I deeply regret what happened."