Match ends, Blackpool 1, Bournemouth 6.
An impressive Bournemouth hit six past lowly Blackpool to move one point clear at the top of the Championship table.
The visitors opened the scoring when Matt Ritchie's effort bobbled over goalkeeper Joe Lewis and Callum Wilson made it two before the break.
Ritchie curled in a third before Nathan Delfouneso tapped in for the hosts, but then Brett Pitman scored from the spot after Darren O'Dea had fouled Wilson.
Late goals from Marc Pugh and Harry Arter ensured an easy Bournemouth win.
Eddie Howe's side have now scored 17 goals in their last five league games.
Meanwhile, Blackpool saw their four-match unbeaten run come to an end and they remain four points behind second-from-bottom Wigan.
Bournemouth's opening goal - although well-deserved - was slightly fortunate, as Ritchie's relatively tame shot hit a bobble on a poor pitch to deflect over the helpless Lewis.
Blackpool had only themselves to blame for the Cherries' second, as Chris Eagles tried to usher the ball out of play but was caught out by Charlie Daniels, who crossed for Wilson to convert.
After Ritchie's spectacular third, Delfouneso looked to have given the hosts hope but Bournemouth restored their three-goal lead within a minute.
Almost straight from the re-start, a long ball forward led to O'Dea clearly fouling Wilson and, after being ordered to re-take his initial spot-kick, Pitman converted emphatically into the bottom corner.
The visitors could have scored more and Ritchie could have netted a hat-trick but, after Pugh and Arter's late strikes, they had to settle for a convincing five-goal advantage.
Blackpool manager Lee Clark said:
"It was a horrendous day for everybody. I'd like to apologise to the supporters for the result and performance. Hopefully they will stick with us and keep giving us their terrific support.
"We knew it would be a tough ask but we've been resolute and strong in the last four games.
"This group of players has worked unbelievably hard and it could be quite easy for me to go in there and rant and rave and knock the confidence, which would not be beneficial for anybody.
"I'm angry, disappointed, embarrassed and upset and the players are as well."
Bournemouth manager Eddie Howe said:
"We don't want to get too carried away with what we can achieve at the end of the season.
"We just keep ticking along for the minute. This is uncharted territory for us as a club. Let's just enjoy the moment and see where it can take us. We're delighted with where we are but there are big tests to come.
"The win was up there as our best performance. It's even more impressive when you consider the pitch. When we got here we were disappointed with the state of it and thought this was going to be a difficult afternoon."
- 37NosworthySubstituted forO'Deaat 60'minutesBooked at 61mins
- 38O'KeefeSubstituted forMurphyat 45'minutes
- 12EaglesSubstituted forDelfounesoat 45'minutes
- 9DaviesBooked at 68mins
- 3S Cook
- 7PughSubstituted forA Smithat 78'minutes
- 10PitmanBooked at 40minsSubstituted forKermorgantat 70'minutes
- 13WilsonSubstituted forGoslingat 74'minutes
- 15A Smith
- Andy Madley
- Shots on Target
Second Half ends, Blackpool 1, Bournemouth 6.
Attempt blocked. Harry Arter (Bournemouth) left footed shot from outside the box is blocked. Assisted by Matt Ritchie.
Offside, Blackpool. Jamie O'Hara tries a through ball, but Steve Davies is caught offside.
Attempt saved. Matt Ritchie (Bournemouth) left footed shot from outside the box is saved in the centre of the goal. Assisted by Simon Francis.
Attempt missed. Simon Francis (Bournemouth) right footed shot from outside the box is high and wide to the right. Assisted by Matt Ritchie following a corner.
Attempt blocked. Yann Kermorgant (Bournemouth) right footed shot from outside the box is blocked.
Harry Arter (Bournemouth) wins a free kick in the attacking half.
Foul by Peter Clarke (Blackpool).
Attempt blocked. Adam Smith (Bournemouth) right footed shot from the centre of the box is blocked. Assisted by Charlie Daniels.
Charlie Daniels (Bournemouth) wins a free kick on the left wing.
Foul by Jacob Murphy (Blackpool).
Attempt missed. Steve Davies (Blackpool) left footed shot from outside the box is close, but misses the top right corner.
Steve Cook (Bournemouth) wins a free kick in the defensive half.
Foul by Jacob Murphy (Blackpool).
Attempt missed. Yann Kermorgant (Bournemouth) left footed shot from the left side of the box is just a bit too high. Assisted by Matt Ritchie with a through ball.
Corner, Bournemouth. Conceded by Joe Lewis.
Attempt saved. Matt Ritchie (Bournemouth) left footed shot from outside the box is saved in the bottom left corner. Assisted by Harry Arter.
Substitution, Bournemouth. Adam Smith replaces Marc Pugh.
Attempt missed. Tony McMahon (Blackpool) right footed shot from outside the box is too high.