Stuart Pearce: Nottingham Forest embargo will not spark fire sale
Nottingham Forest manager Stuart Pearce has insisted the club's transfer embargo will not trigger a "fire sale" of players.
Forest are one of three Championship clubs under embargo for the rest of the season for not meeting the Football League's Financial Fair Play Rules.
Pearce said the embargo does not mean "doom and gloom" for Forest.
"What's key to us at the moment is that any of our assets at this club stay here," he told BBC Radio Nottingham.
|Keep Calm and don't stress about embargo|
|Stuart Pearce's regular Thursday morning news conference was the first time anybody from Nottingham Forest had made public comment on the embargo imposed by the Football League on Monday. With managerial experience at Premier League and international level, maybe it shouldn't be a huge surprise that Pearce spoke confidently and passionately about his role and plans, now that the embargo has been applied.Pearce believes the sale of any key player at this point - such as leading scorer Britt Assombalonga - would be "counter-productive" as they try reduce their annual losses.|
|BBC Radio Nottingham's Robin Chipperfield|
"We treasure the assets we have got at this football club from this moment on.
"I've always been at pains to say that since I've come through the door.
"Nothing has changed. There is no fire sale here, our best players haven't left and they won't be on show on Saturday."
The clubs will have the opportunity to have the embargo lifted in June.
To do so, they will need to prove they have stayed within an operating loss of no more than £3m, with a maximum of £3m of shareholder investment for the 2014-15 season.
With two key players - goalkeeper Karl Darlow and defender Jamaal Lascelles - already on their way at the end of the season, Pearce will be working hard to keep his squad intact as they cannot spend a transfer or loan fee.
"The implications of it won't be as harsh in this January transfer window as it will be next summer when we would have liked to dabble in the market," said Pearce.
"One thing that wipes the slate clean is winning promotion to the Premier League so that has become even more important, maybe?
"It is not worth bemoaning, it's something that has happened and we just have to get on with it."
Forest sit ninth in the Championship table, five points off the play-off places and nine adrift of the top two.