Aberdeen players are more interested in discussing TV shows than a possible Scottish title and clean-sheet records, insists goalkeeper Scott Brown.
The Dons have taken over from Celtic at the top of the table amid a seven-game Premiership run without conceding.
"You take it with a pinch of salt," said Brown of accolades and title talk.
"We just talk about Big Brother, telly, Coronation Street whatever and St Mirren, because that's the next game. That's all we talk about."
One newspaper highlighted the statistic that Aberdeen presently have the longest clean-sheet run in any top-flight league in the world.
But Brown laughed that off along with comparisons to past Dons goalkeepers like Jim Leighton and Bobby Clark.
"I shouldn't be mentioned in the same sentence as Jim and Bobby - they are absolute legends," said the Englishman who rejected a new contract with Cheltenham Town in the summer.
"I've only played 13 games for the club and I shouldn't be talked about in the same terms at all.
"Obviously the clean sheets are great, but the most important thing is winning games of football and that's what matters."
Aberdeen can stretch their lead over Celtic to four points should they defeat St Mirren on Saturday after the reigning champions decided to take a winter break that resulted in their match against St Johnstone being postponed.
However, Brown insists that the Dons squad would not be affected by any added pressure as leaders in Paisley.
"There's three points available on Saturday and that's what we are looking for - like we do every week," he said.
"Just because Celtic aren't playing doesn't make a difference.
"We're on a good run at the moment, but all we are looking to is the game on Saturday.
"That's what we've done for the last seven games - taken each game as it comes and that's what we need to do."