West Brom and England Under-21 striker Saido Berahino is not for sale, chairman Jeremy Peace has reiterated.
The 21-year-old, who has scored 14 goals in 26 appearances this season, has been linked with a move to Premier League rivals Liverpool and Tottenham.
In December, West Brom dismissed reports of a £23m move to the Reds for Berahino as an "entire fabrication".
"I said in the autumn that the club had no interest in selling Saido and that remains the case," Peace said.
"If manager Tony Pulis decides otherwise, Berahino is too important to us to consider trading."
Berahino recently pleaded guilty to drink-driving charges and was banned from driving for a year and fined £3,400.
The club chairman, in reaction, added: "I wanted to take this opportunity to clarify the position and the club's thinking to our supporters now that Saido can put this unhappy chapter behind him."