Match ends, Wigan Athletic 1, Bournemouth 3.
Bournemouth maintained their spot at the top of the Championship with a routine win at struggling Wigan.
James McClean hit the crossbar for the hosts early on but Callum Wilson burst clear of the Latics defence to slot the Cherries ahead.
Yann Kermorgant doubled the advantage four minutes later with a powerful strike from the edge of the area.
Wilson added a third with a smart finish after the break, before Leon Clarke headed a consolation for Wigan.
The Latics, who have now won only once in 15 league matches, remain second from bottom in the table, seven points adrift of Brighton.
With Derby romping to victory against Bolton at the iPro Stadium, Eddie Howe's side needed to win to stay top - and once Wilson had fired them ahead in the first half that always looked the most likely outcome.
It was the home side that had the better of the opening 15 minutes, with McClean's free-kick from a tight angle clipping the bar and new signing Kim Bo-kyung sending an overhead-kick off target.
|Cherries on the charge|
|Bournemouth have now scored 62 goals in 29 Championship matches this season, helping them to a goal difference of 33 - the best in the entire Football League.|
But Wilson's confident finish when one-on-one with Ali Al Habsi set Bournemouth on their way to a 17th win in 29 Championship matches, and Kermorgant's powerful strike after dispossessing Chris McCann made it 2-0 before half-time.
The Cherries continued to press after the interval and, having blazed a great chance wide moments before, Wilson showed great composure to score his second and put the visitors in complete control.
Clarke, making his debut after signing on loan from Wolves on January transfer deadline day, then nodded McClean's cross home from four yards out to give Wigan hope with 30 minutes remaining.
But, once Bournemouth goalkeeper Artur Boruc had turned Liam Ridgewell's header over the bar, the visitors were able to see the game out.
Bournemouth boss Eddie Howe:
"When we got promoted from League One there were times when we didn't manage situations as well as we did today.
"It's been a learning curve for us, and I think you saw our experience come through in the last 20 minutes because it could have been a tricky one for us.
"We ran the clock down, we did what we needed to do, and if we'd have conceded a second goal it would certainly have made it a difficult end to the game."
Wigan manager Malky Mackay:
"We came up today against the best team in the division, a team I think will be promoted and, along with last week's draw at Ipswich, it gives me encouragement for the last 17 games."
- 26Al Habsi
- 8HerdSubstituted forOjoat 59'minutes
- 3TaylorBooked at 90mins
- 7McCannBooked at 76mins
- 16KimSubstituted forMckayat 45'minutes
- 11McCleanBooked at 81mins
- 3S Cook
- 30RitchieBooked at 68minsSubstituted forA Smithat 82'minutes
- 18KermorgantSubstituted forMacDonaldat 75'minutes
- 7PughBooked at 87minsSubstituted forPitmanat 90+1'minutes
- 15A Smith
- Mark Haywood
- Shots on Target
Second Half ends, Wigan Athletic 1, Bournemouth 3.
Foul by Callum Wilson (Bournemouth).
Leon Barnett (Wigan Athletic) wins a free kick in the defensive half.
Attempt missed. James McClean (Wigan Athletic) left footed shot from outside the box misses to the right. Assisted by William Kvist.
Foul by Charlie Daniels (Bournemouth).
Sheyi Ojo (Wigan Athletic) wins a free kick in the defensive half.
Delay over. They are ready to continue.
Delay in match Shaun MacDonald (Bournemouth) because of an injury.
Andrew Taylor (Wigan Athletic) is shown the yellow card for a bad foul.
Adam Smith (Bournemouth) wins a free kick on the right wing.
Foul by Andrew Taylor (Wigan Athletic).
Substitution, Bournemouth. Brett Pitman replaces Marc Pugh.
Foul by Adam Smith (Bournemouth).
James McClean (Wigan Athletic) wins a free kick in the defensive half.
Attempt missed. James McClean (Wigan Athletic) right footed shot from outside the box misses to the left. Assisted by Don Cowie following a corner.
Corner, Wigan Athletic. Conceded by Simon Francis.
Attempt blocked. Liam Ridgewell (Wigan Athletic) left footed shot from the left side of the box is blocked. Assisted by Don Cowie.
Marc Pugh (Bournemouth) is shown the yellow card for a bad foul.
Foul by Marc Pugh (Bournemouth).