Leyton Orient owner Francesco Becchetti is adamant that he will bring success to the east London club.
The O's have struggled following the Italian's takeover last summer and are currently bottom of the League One table, six points from safety.
Orient, who were beaten in the play-off final in May, have had four different managers this season.
"In my past sport history I had great successes because I never give up," he told BBC London.
Becchetti, who previously owned an Italian volleyball team which won the national title, believes Orient's fortunes will eventually improve.
"It is wrong to think that even if they are bottom of the league there is something wrong with them," he said.
"The reason why they are not going so well is because we are starting a new era.
"With all investment, when you start something new you have to wait a little bit of time. Since I feel really well here in London, I will never give up."
Orient have the worst home record in the Football League, having won just two games at the Matchroom Stadium this season.
Fabio Liverani has won two of his nine games in charge since his appointment as manager in December but Becchetti is convinced the former Italy international will come good.
"I remember when Roberto Mancini first came to Manchester City he did not have great success but then he won the Premier League," said Becchetti.
"Let's give time to Liverani. I don't think the language is going to be a barrier for him.
"We have to give him time, like a lot of Italian people who came to English football and won something and were really important."
Becchetti has looked to raise the profile of the club in his homeland with a reality TV show about Leyton Orient, which is broadcast on a TV channel he owns.
The 48-year-old feels the O's have been unfortunate with injuries this season, with goalkeeper Adam Legzdins, midfielder Lloyd James and strikers Kevin Lisbie and Darius Henderson all missing parts of the season.
"I think we have great ambition. We bought good players but with the injuries we are not really in good shape," he said.
"I guess when all the players have recovered, we will see the real value of the team and we will start to think about what our objective is."
Meanwhile, Becchetti says he is content to answer questions from supporters, after former Orient chief executive Matt Porter called for the Italian to "communicate clearly" with fans in November.
"My door is always open," he said.
"I am waiting for the fans to come to me and ask their questions. I will try to answer them to my best."