Charlton Athletic have admitted that video footage of a couple having sex on the centre spot of the pitch at The Valley was a publicity stunt.
The video of the man and woman had more than a million views on social media.
The Addicks had claimed the amorous pair had broken into the ground and they were investigating the footage.
"We decided to own up and explain that it was set up by us to launch our pitch hire campaign," said commercial manager Mark Hassan-Ali.
The club are hiring out their pitch for fans to play on in the summer and launched the offer on their website under the headline 'Score at the Valley'.