The Football Association has appointed Martin Glenn as its new chief executive.
The CEO of United Biscuits replaces general secretary Alex Horne and will begin his new job at Wembley on 18 May.
The 54-year-old has a season ticket at Wolves and was a non-executive director at Leicester City from 2002 to 2006.
"I have coached at grass-roots level, sat on the Board of a Premier League club and spent my time on the terraces at Molineux," said Glenn.
"I hope this informs my work at the FA as we look to inspire everyone to be involved in the nation's most watched and played team sport."
In 1992 it was Glenn who first used England striker Gary Lineker in the marketing campaigns of Walkers crisps.
He has also worked for Cadbury Schweppes, Mars and Deloitte.
FA chairman Greg Dyke said: "I know, as a football fan, Martin will take great pride in the job. He will be an asset to the FA and will lead the organisation through a significant period of change."