Chelsea Ladies boss Emma Hayes says winning a trophy is her "absolute priority" for the Blues this season.
Chelsea lost out to Liverpool on goal difference in last year's Women's Super League One title race.
"That's what we all come to work for - winning," Hayes told BBC Radio 5 Live. "That's why I'm at Chelsea.
"It's a perfect marriage. I like the pressure and the demand for trophies. The disappointing thing is that we could be sitting here with a title."
She added: "To go that close last year, over the course of 14 games, shows you that the quality is there."
Speaking to Pat Nevin for a special programme on women's football for BBC 5 Radio live, Hayes also said more needs to be done for young players if the English women's game is ever going to match that of Germany and the United States.
"I think we're starting to get it right at the top end, with the professional league," she said. "Where we fall short is that our 17 year olds come out the centre of excellence and none of us have big enough budgets to home-school them here, like the boys do.
"Can we support them in that? You've got clubs that are investing in the top end, but not in young players.
"We start losing players in those middle years, aged 17 to 20. I think that little age group there is neglected."
You can hear more from Emma Hayes on BBC Radio 5 live on Thursday from 20:00 GMT during the Women's Super League hour with Eleanor Oldroyd, when Jess Creighton, Tony Leighton and England and Chelsea striker Eniola Aluko will be in the studio to discuss all things Women's Football.