Aston Villa Ladies will struggle to challenge for promotion to Women's Super League One if they continue to play as they did in Sunday's 5-0 loss to Doncaster, says head coach Joe Hunt.
Villa sit seventh in the WSL 2 table, with the top two sides promoted to the top-flight this term.
"With performances like that, you're going be mid-table or towards the bottom," Hunt told BBC Sport.
"We are an ambitious club. We want to be challenging up with the top two."
Hunt continued: "If we carry on like that, we'll struggle, but we have got a good squad and I think we should be up there challenging."
For the first time, the top two sides in WSL 2 will be promoted to WSL 1 as part of a two-year process to expand the competition from eight teams to 10 by 2017.
Villa's heavy defeat to a Doncaster side that are among the favourites to win promotion to the top-flight this season came a week after their first league win of the campaign - a 4-1 win against Watford at Vicarage Road.
Villa turn their attention to the FA Women's Cup quarter-finals this week with a trip to Meadow Lane to face WSL 1 side Notts County on Sunday.