The Premier League should act on rising ticket prices to help fans, Hull City manager Steve Bruce said as his side prepare to host Liverpool on Tuesday.
Liverpool supporters' group the Spirit of Shankly is planning a boycott in protest at the £50 admission charge.
It is a category A match but tickets for the visit of Burnley, a category C game, on 9 May are priced at £16.
"I feel sorry for the supporters of big clubs who have to dig deep every week," said Bruce.
"We have to remember the average man in the street because they are the lifeblood of football."
The BBC's Price of Football study found that Hull's least expensive match-day ticket of £16 is the second cheapest in the Premier League, and their highest-priced ticket of £50 is the 11th most expensive.
The Spirit of Shankly estimates 500 seats will be empty in the away end, despite Liverpool selling out their allocation, as Reds fans buy concessionary tickets but stay away from the KC Stadium.
The group said Hull are "monetising the fans' loyalty" and say last season supporters were charged £35 for the fixture.
In February the Premier League sold their TV rights for its games for a record £5.136bn.
Bruce added: "I hope when the new TV money comes into play the Premier League can remember football does belong to supporters.
"If the Premier League sets certain rules we would all have to abide by them."
Liverpool manager Brendan Rodgers added: "I respect the supporters' right to protest. I don't know so much about it but supporters nowadays have to work very hard to get the money to go to football games."
West Ham became the first club to announce they will reduce season ticket prices as a result of the television deal with an adult ticket costing £289.