Aston Villa "will offer striker Christian Benteke a new deal" this summer, says chief executive Tom Fox.
Benteke has two years remaining on his current contract, which includes a buyout clause, reportedly worth £32.5m.
The 24-year-old has been linked with a move to Liverpool, after scoring 15 goals in 37 games this season.
"If Christian wanted to leave, would we stand in his way? It's very difficult to make a blanket statement about a player wanting to leave," said Fox.
"There has been a lot of speculation and I'm not going to contribute to it or play any of our transfer strategy out in the press.
"But we will offer Christian Benteke a new deal this summer, of course we will."
Villa boss Tim Sherwood confirmed in May that the Belgium international's contract contained a buyout clause, but would not say for how much.
Fox hopes Benteke will follow the lead of England midfielder Fabian Delph, who committed to a new four-and-a-half-year deal in January.
"Every player has individual aspirations and the relationship they have with the club is different," said Fox, who was speaking at the Sport Industry Breakfast Club networking event.
"Look at what happened with the re-signing of Fabian Delph, no-one would have thought that was possible or even something he should have done and yet he did it.
"It's about the individual and the relationship he has with the club."