Watford head coach Quique Sanchez Flores wants to create "something special" as the Hornets prepare for their return to the Premier League.
Flores, 50, took over at Vicarage Road earlier this month after Slavisa Jokanovic, who secured Championship promotion, failed to agree a new deal.
"In my mind I have an idea of the new team, of Watford. I will work very hard to achieve something special," he said.
"The idea is to create a team the fans can connect with."
Watford have already started reinforcing their squad for their first top-flight campaign since 2006-07.
"I know Watford have big stories," the former Atletico Madrid coach added. "I know about people like [former chairman and owner] Elton John and what he did years ago.
"Watford have had important players like John Barnes playing at this club as well.
"So it is special to come here and to go into the Premier League, I know that. I feel a passion for my work and I want that to transmit to the fans and players."