Hartlepool success would be 'good for business', say new owners
Chairman Gary Coxall says success for League Two side Hartlepool United would be mutually beneficial for club and new owners JPNG.
The recruitment company completed their takeover on Monday from IOR Limited, who ran the club for 18 years.
They inherit a side that finished one place above relegated Cheltenham and Tranmere under manager Ronnie Moore.
"We've got a club that last season, apart from the latter stages, under-performed," Coxall told BBC Look North.
"It was in a false position, we're not here to take money out of the club, we're here in to invest, to ingratiate the community.
"By doing that, JPNG gets a good name, we're seen as good owners, it improves us as a group.
"Football is a fantastic medium to get everybody onside."
IOR announced a takeover in December by TMH2014, a deal that eventually collapsed without reaching Football League ratification.
Coxall reassured supporters there will be no repeat of that upheaval at Victoria Park.
"We've got short, medium and long term plans and they will become apparent," he added.
"We're about stability, not about a quick turnover, it's the only way we're going to keep the fans onside."