Coventry City defender Sam Ricketts says the "potential" of the Sky Blues was the main reason why he decided to sign for the club.
The Wales international, 33, agreed a one-year deal at the Ricoh Arena earlier this month after his release from Wolves.
"The size and potential of Coventry is obvious," Ricketts told BBC Coventry and Warwickshire.
"It's such a big club and there's plenty of ambition there."
Ricketts spent the end of last season on loan with Swindon Town, playing in their League One play-off final defeat by Preston at Wembley.
He spent two years at Molineux and skippered the club to the League One title in 2014.
Coventry are preparing for their first full campaign back at their Ricoh Arena home, having returned in September last year following the end of a long-running dispute over rent.
The Sky Blues narrowly avoided relegation from League One last season and, although Ricketts sees no reason why they cannot aim high, he knows the club must make little steps.
"The ambition is promotion - everyone wants to be out of this league and playing up a level," he said.
"Teams that have been in League One before have been able to build and stabilise and go through all the way to the Premier League.
"First and foremost we need to be competitive in this league but, in the years ahead, there's no reason why Coventry can't do that."