Forest Green Rovers owner Dale Vince says promotion is the most "natural aim in football" and everyone at the club is focused on achieving it.
Rovers won promotion to the Conference - now called the National League - in 1998 and lost in the play-off semi-finals to Bristol Rovers last season.
And Vince expects the club to be challenging for promotion again.
"I'm excited," Vince told BBC Radio Gloucestershire. "I do expect we will improve."
"We have a very settled squad, four or five quality additions and goalscorers on the pitch in more abundance, we are strong at the back and we will be hard to beat.
|Dale Vince's green additions at the New Lawn|
|Since taking over the club in 2010 Vince introduced an organic pitch - the first in the world - which is spread with cow manure|
|180 solar panels which generate 10% of the electricity at the New Lawn|
|A red meat ban for players and all produce sold on matchdays|
"I like to improve everything I do, make it better than before. Promotion seemed like a very natural ambition and it must be the most natural ambition in football to get promoted."
Vince, who recently unveiled plans for a new £100m stadium facility, added: "I don't think this season will be harder or easier, it's a tough league. It doesn't matter to me.
"We are stronger than we've ever been, we are going to have a great season and our aim is to win the league. The players and manager want to win the league as well. It's not about pressure it's about ambition and going for it."