Swindon Town chairman Lee Power says on-loan striker Wes Thomas will be a "phenomenal" signing for the club.
Birmingham forward Thomas, 28, has signed on loan until January and Power was delighted to finally sign a player he had been chasing for several years.
"He was Mark Cooper's number one target," Power told BBC Wiltshire.
"For a League One striker he'll be phenomenal, we're very excited. We tried to get him when he was at Bournemouth - finally we've got him."
Power revealed the club beat off stiff opposition to sign Thomas and had also stretched themselves financially to complete the deal.
"We've pushed the boat out to get him," he said. "It's massive for us, we've been trying all summer to get him. He had a couple of Championship clubs that came in and three in League One. We've taken him on loan, there was no fee but we've definitely broken our wage structure."
Power also says the club had an offer turned down to sign on-loan goalkeeper Lawrence Vigouroux permanently, but believes the Robins have had a good summer.
"We made an offer over the weekend but Liverpool turned it down as they want to keep him," he added. "There is nothing we can do but respect that.
"We would like to own him and you never know in the future but we are very pleased with the business we have done."