Manchester City will consult fans over whether to design a new club badge.
City have used their current badge since 1997 and say its design is consistently raised in discussions with supporters.
Chief executive Ferran Soriano said: "The badge is central to our heritage.
"We are looking for our fans to share their views as to what they consider to be the most authentic symbols of the club. They will have a real say on the future of our badge."
Fans will have a four-week period to share their views on the club's badge, with a dedicated space at the club's Etihad Stadium.
In 2013 fellow Premier League side Everton apologised after 22,000 fans signed an online petition condemning the "awful" 2013-2014 badge.