Match ends, Sheffield Wednesday 1, Nottingham Forest 0.
Sheffield Wednesday extended their unbeaten Championship run to eight matches as Fernando Forestieri's strike sunk Nottingham Forest.
Forest, without a league win in seven, had the best chance of the first half when Jamie Ward's header hit a post.
But Wednesday gradually took charge, and deservedly went ahead through Forestieri's powerful 25-yard shot.
Lucas Joao put a golden chance wide late on as the Owls eased to their fifth league win in seven.
Forest started the game brightly, but Wednesday, buoyed by their midweek League Cup win over Arsenal, edged a cagey first half.
Forest's debutant keeper Dimitar Evtimov blocked Kieran Lee's shot when through one-on-one, and denied Jack Hunt after a fine swivel and shot.
But the visitors went closest when Daniel Pinillos' excellent run and cross found Ward, whose stooping header shaved the post.
The home side took control after the break as a subdued Forest offered little in response.
Atdhe Nuhiu headed over from close range from Barry Bannan's pinpoint cross before Forestieri's brilliant low shot finally beat Evtimov.
Joao miscued from close range late on from Jeremy Helan's pull-back, and Ross Wallace hit the side-netting as Wednesday threatened a second.
Sheffield Wednesday head coach Carlos Carvalhal:
"I think we deserved the victory. We played not so well in the first half, but we improved in the second half.
"My players are enjoying the game and I know what we can do. It is no surprise to me that we are playing so well.
"The way that Fernando (Forestieri) works is the most important thing about him, rather than the goals he scores."
Nottingham Forest manager Dougie Freedman:
"It was disappointing because we felt we shaded the first half and I thought we were comfortable throughout the match.
"We have a lot of injuries, but I refuse to use that as an excuse for the result.
"I have been in this position before as a manager and as a player. You have to persevere with what you're trying to do.
"We are trying very hard to put it right, on and off the field. Things can change very quickly in this division and I honestly think they will change."
- 32HuntBooked at 69mins
- 6SemedoSubstituted forLucas Joãoat 57'minutes
- 41BannanBooked at 46mins
- 45ForestieriBooked at 78minsSubstituted forHelanat 79'minutes
- 9NuhiuSubstituted forHooperat 86'minutes
- 18Lucas João
- 5MillsBooked at 74mins
- 25HobbsSubstituted forO'Gradyat 84'minutes
- 24VaughanBooked at 30mins
- 27BurkeBooked at 56minsSubstituted forOsbornat 59'minutes
- 19WardBooked at 41minsSubstituted forWilliamsat 79'minutes
- Jeremy Simpson
- Shots on Target
Second Half ends, Sheffield Wednesday 1, Nottingham Forest 0.
Jack Hunt (Sheffield Wednesday) wins a free kick in the defensive half.
Foul by Chris O'Grady (Nottingham Forest).
Attempt missed. Ross Wallace (Sheffield Wednesday) right footed shot from the right side of the box is close, but misses to the right. Assisted by Jeremy Helan.
Offside, Nottingham Forest. Ben Osborn tries a through ball, but Nélson Oliveira is caught offside.
Hand ball by Lucas João (Sheffield Wednesday).
Attempt missed. Chris O'Grady (Nottingham Forest) header from the centre of the box misses to the left. Assisted by Ben Osborn with a cross following a corner.
Corner, Nottingham Forest. Conceded by Lucas João.
Foul by Kieran Lee (Sheffield Wednesday).
Nélson Oliveira (Nottingham Forest) wins a free kick in the attacking half.
Substitution, Sheffield Wednesday. Gary Hooper replaces Atdhe Nuhiu.
Attempt missed. Lucas João (Sheffield Wednesday) left footed shot from the left side of the box is too high. Assisted by Barry Bannan.
Substitution, Nottingham Forest. Chris O'Grady replaces Jack Hobbs.
Attempt missed. Lucas João (Sheffield Wednesday) right footed shot from the centre of the box is close, but misses to the left. Assisted by Jeremy Helan.
Substitution, Sheffield Wednesday. Jeremy Helan replaces Fernando Forestieri.
Substitution, Nottingham Forest. Jonathan Williams replaces Jamie Ward.
Tom Lees (Sheffield Wednesday) wins a free kick in the defensive half.
Foul by Dexter Blackstock (Nottingham Forest).
Fernando Forestieri (Sheffield Wednesday) is shown the yellow card for a bad foul.