Match ends, Southend United 2, Rochdale 2.
Rochdale came from behind to earn their fourth draw in a row, as Southend United let a two-goal lead slip.
The Shrimpers took the lead through a David Mooney penalty, after Ryan Leonard was brought down in the box by Rochdale keeper Josh Lillis.
A low shot by Leonard made it 2-0 but Dale got back into the game when Joe Bunney's deflected volley went in.
Michael Rose equalised with a 25-yard free-kick and Calvin Andrew was denied a late Dale winner by Daniel Bentley.
Rochdale manager Keith Hill told BBC Radio Manchester:
"I put a lot of trust in the players, a lot of belief in the players and that first-half performance was rancid.
"It looked as though we hadn't been doing anything all week except probably playing cards or tiddlywinks.
"The players are not putting into practice what we worked on during the week.
"At times in the first half if I was a supporter watching Rochdale, I probably would have gone home. That is a sad reflection on me and my time at this club."
- 2WhiteSubstituted forReaat 71'minutes
- 22DeeganSubstituted forAtkinsonat 81'minutes
- 8TimlinBooked at 24mins
- 17McLaughlinSubstituted forWorrallat 85'minutes
- 1LillisBooked at 38mins
- 33KennedySubstituted forAndrewat 45'minutes
- 6LancashireBooked at 72mins
- 8LundBooked at 90mins
- 24AllenSubstituted forMendez-Laingat 45'minutes
- 7VincentiSubstituted forRoseat 45'minutes
- 44Castro Pereira
- Steve Martin
- Shots on Target
Second Half ends, Southend United 2, Rochdale 2.
Hand ball by Matthew Lund (Rochdale).
Attempt saved. Ryan Leonard (Southend United) right footed shot from outside the box is saved in the top centre of the goal.
Matthew Lund (Rochdale) is shown the yellow card for a bad foul.
David Worrall (Southend United) wins a free kick in the defensive half.
Foul by Matthew Lund (Rochdale).
Attempt saved. Ian Henderson (Rochdale) right footed shot from the centre of the box is saved in the bottom right corner.
Attempt missed. Joe Pigott (Southend United) left footed shot from outside the box is too high.
Attempt saved. David Mooney (Southend United) right footed shot from the right side of the box is saved in the bottom right corner.
Corner, Rochdale. Conceded by Ben Coker.
Ryan Leonard (Southend United) wins a free kick in the attacking half.
Foul by Nathaniel Mendez-Laing (Rochdale).
Substitution, Southend United. David Worrall replaces Stephen McLaughlin.
Foul by Jimmy McNulty (Rochdale).
Cian Bolger (Southend United) wins a free kick in the attacking half.
Corner, Rochdale. Conceded by Daniel Bentley.
Attempt saved. Michael Rose (Rochdale) left footed shot from outside the box is saved in the centre of the goal.
Attempt blocked. Calvin Andrew (Rochdale) right footed shot from the centre of the box is blocked.
Attempt missed. Ian Henderson (Rochdale) left footed shot from outside the box misses to the left.