Match ends, Rochdale 3, Blackpool 0.
Rochdale boosted their League One play-off hopes with a comfortable victory over relegation-threatened Blackpool.
Dale took the lead against the run of play just before half-time when Ashley Eastham headed in from Donal McDermott's cross.
Joe Bunney turned in Rochdale's second from close range after the visitors had failed to clear a corner.
And Nathaniel Mendez-Laing slotted home to seal the win and extend Dale's unbeaten run to three games.
The result leaves Keith Hill's side eighth in the table, four points outside the play-off places, while Blackpool are two points adrift of safety in 21st.
Rochdale manager Keith Hill told BBC Radio Manchester:
"I'm pleased with the player's application and attitude. These games now aren't about technical ability or tactics, this is about endeavour pride and sacrifice and putting everything into a game.
"At this time of the season, whether you're fighting relegation or trying to get promoted, that's all it's about - heart.
"Results are important not performances, but in the second half I thought we put in an excellent performance."
- 12McDermottSubstituted forCannonat 82'minutes
- 19Mendez-LaingSubstituted forHoltat 79'minutes
- 39BunneySubstituted forVincentiat 77'minutesBooked at 89mins
- 16BoyceBooked at 88mins
- 17PhilliskirkSubstituted forPatersonat 62'minutes
- 19NorrisSubstituted forRedshawat 53'minutes
- 8PottsSubstituted forSmithat 62'minutes
- Lee Collins
- Shots on Target
Second Half ends, Rochdale 3, Blackpool 0.
Foul by Michael Rose (Rochdale).
Martin Paterson (Blackpool) wins a free kick in the attacking half.
Peter Vincenti (Rochdale) is shown the yellow card.
Emmerson Boyce (Blackpool) is shown the yellow card.
Attempt saved. Peter Vincenti (Rochdale) header from the centre of the box is saved in the top centre of the goal.
Corner, Rochdale. Conceded by Clark Robertson.
Attempt missed. Grant Holt (Rochdale) right footed shot from outside the box is close, but misses to the left.
Michael Rose (Rochdale) wins a free kick in the attacking half.
Foul by Martin Paterson (Blackpool).
Substitution, Rochdale. Andrew Cannon replaces Donal McDermott.
Substitution, Rochdale. Grant Holt replaces Nathaniel Mendez-Laing.
Attempt missed. Peter Vincenti (Rochdale) left footed shot from outside the box misses to the left.
Substitution, Rochdale. Peter Vincenti replaces Joe Bunney.
Attempt saved. Nathaniel Mendez-Laing (Rochdale) right footed shot from outside the box is saved in the centre of the goal.
Foul by Jacob Blyth (Blackpool).
Jimmy McNulty (Rochdale) wins a free kick in the attacking half.
Foul by Ashley Eastham (Rochdale).
Mark Cullen (Blackpool) wins a free kick in the defensive half.