Swansea are desperate to keep Gylfi Sigurdsson, according to Neil Taylor.
Sigurdsson's performances for the Swans have led to the 26-year-old Iceland international midfielder being linked with Premier League rivals, including champions Leicester.
But Wales defender Taylor believes keeping the club's player of the year is important for their own ambitions.
"We are desperate for Gylfi to stay. We don't want to be a selling club," said the former Wrexham left-back.
"The Premier League means you don't have to do that any more, with the money that has come in.
"Hopefully we can hang on to Gylfi and a few others."
Sigurdsson was a key player as Swansea survived a relegation scare, scoring 11 goals to help them to finish in 12th place.
His performances were among the highlights of a season which saw the team play under three managers.
Garry Monk was sacked in early December, with interim manager Alan Curtis steadying the ship before Francesco Guidolin was the surprise choice to take over.
The 60-year-old Italian won seven and drew four of his 16 games and was rewarded with a permanent deal.
"He's done his job and got us the results we needed and, not only that, we ended up finishing mid-table and having a half-decent season," added Taylor.
"He is a nice guy and now he'll be able to plan properly.
"He won't just be on a crash course trying to keep us in the league."