Partick Thistle: club rename Firhill Stadium in sponsorship deal

Partick Thistle have changed the name of their stadium after signing a six-figure sponsorship deal.

The club's home since 1909 will for the next three years be called The Energy Check Stadium at Firhill.

"It is essential that we explore as many new commercial opportunities as we can," said Ian Maxwell, Partick Thistle Managing Director.

"But we also recognise the importance of history and tradition. So that meant retaining Firhill as part of the name."

Partick Thistle announced in April that they had agreed a deal with Three Black Cats - an investment company set up by National Lottery winners, Colin and Chris Weir - to build a £4m training ground.

And the club described the stadium agreement as "a significant level of new income for the club".

"As a board, we recognise the need to move with the times in order to match the resource available to other clubs," said Maxwell.

"The investment from The Energy Check opens up an entirely fresh source of commercial revenue for Partick Thistle and it really is superb to have a completely new partner on board. Everyone at the club is looking forward to a productive relationship over the next three years."

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9 comments

Comment posted by Dumbuck, at 19:18 12 Sep 2017
They can call it what they like, but football folk will forever know it as Firhill. End of.
Comment posted by eyedarken, at 20:05 12 Sep 2017
Nice one. Take the money and run. Change it back in 3 years.
Comment posted by Andy Mac, at 19:00 12 Sep 2017
Nice to see that there are companies who can see beyond the 'ugly sisters' in Glasgow. Up the Jags!
Comment posted by paolo, at 18:46 12 Sep 2017
ScotlandRU - assume that's a rugby reference? If so how many "proper" rugby stadiums are there in scotland.....1?
Comment posted by BritScot, at 13:53 13 Sep 2017
Good for them

Any investment is good at a time where Scottish Football is struggling to survive never mind compete as proven by last nights CL efforts.

A Ground ruined by the Taylor report that saw the end of terraces and replaced by Lego stands on one or two sides of a ground.
Comment posted by stringerbell, at 20:28 12 Sep 2017
ok
Comment posted by U16653175, at 15:19 13 Sep 2017
@2 Plenty actually Firhill was a poo hole that's why Glasgow moved LOL do your research before acting like a smart bum
Comment posted by U16744477, at 07:17 13 Sep 2017
Why not rename it "The (Insert Name Here) Stadium", and change it on a game-by-game basis?

Or, The 'we love money more than our club's illustrious history' Stadium"?

Or, "The 'if you don't like the name, you should have offerws us more money' Stadium"?

Or, maybe, "The 'are the fans so stupid that they think they matter, once we have banked the money from their season tickets' Stadium"?
Comment posted by U16653175, at 18:27 12 Sep 2017
While you're at it build a stand so it looks like a proper stadium