London Road: Peterborough United sell stadium naming rights for £2m
Peterborough United have sold the naming rights to their London Road stadium in a 10-year deal worth £2m.
The ground will be renamed the Weston Homes Stadium from 1 June in the biggest sponsorship deal in the League One club's history.
It is the second time Posh have sold the naming rights, with ABAX's five-year deal expiring this summer.
"This new 10-year collaboration will provide a significant income stream," said commercial manager Alex Harris.
Weston Homes is a UK property developer, and will pay the deal in instalments.
Peterborough are seventh in League One, five points outside the play-off places, and signed a deal to buy back the stadium from the council in October.