Uefa plans to double number of players and coaches in women's football in Europe
Uefa says it plans to double the number of women and girls in football across Europe over the next five years.
The 'We Play Strong' campaign will invest in initiatives with Uefa members from grassroots to elite levels.
Announcing the first dedicated strategy for women's football, Uefa president Aleksander Ceferin said: "Women's football is the football of today. It is not the football of tomorrow.
"It is Uefa's duty to empower the women's game."
He added: "Uefa will put significant financial investment into the sport - underlining that it dares to aim high and make European football as great as it can be."
Key aims include:
- doubling the number of women playing football across Uefa's 55 membership associations to 2.5 million
- doubling female representation on Uefa bodies
- doubling the reach and value of the Uefa Women's European Championship and Uefa Women's Champions League
- changing the perceptions of women's football across Europe
The announcement came on the eve of the Women's Champions League final which will see reigning European champions Lyon face Barcelona in Budapest on Saturday (17:00 BST).
Nadine Kessler, Uefa's head of women's football, said: "This strategy will champion, innovate and accelerate women's football for all so that every woman and girl can have a love and affinity for football whether as a player, coach, referee, administrator or fan.
"Every girl, regardless of talent, deserves a place to play football and the possibility to strive for the impossible without limitation. Women's football is football, and football has a huge ability to impact beyond the field of play and break down cultural and social barriers."
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BBC Sport has launched #ChangeTheGame this summer to showcase female athletes in a way they never have been before. Through more live women's sport available to watch across the BBC this summer, complemented by our journalism, we are aiming to turn up the volume on women's sport and alter perceptions.Find out more here.