Has Jose just pulled a Jose? Today should have been about Liverpool against Manchester City in the quarter-finals of the Champions League. Or at the very least more reaction to United's defeat by Sevilla.
Instead, a 12-minute defence of his record in the Champions League will grab the headlines.
BBC Sport's Simon Stone described it as one of the "moment's in a football journalist's career that will live with them forever."
Mourinho was prepared with notes. He was calm. He came in to the press conference with a purpose. And he delivered.
When someone opens with the words "I am alive" you might want to stick around.