Media interest in this Champions League quarter-final, coupled with that new sponsorship deal for the Women's Super League, is a sign of the game's growth, according to Karen Carney.
The England midfielder said before the game that the build-up had been in stark contrast to when she was part of the Birmingham side that lost to Tyreso of Sweden in the semi-finals five years ago.
"I'd be surprised if many people knew we were in it, to be honest. That's not being disrespectful to Birmingham fans - I am one. It's just the level of interest was disappointing," Carney, 31, told BBC Sport.
"The game is growing so big and so fast. Everything that we've wanted is happening."