Brighton boss Graham Potter says his side have no choice but to adapt to the gruelling Christmas schedule.
The Seagulls will follow up their lunchtime Boxing Day defeat to Tottenham with another 12.30 GMT clash on Saturday when they host Bournemouth.
"The Premier League give the clubs a lot of resources so they can demand a certain type of schedule over the Christmas period, so I can understand it from a commercial point of view," he said.
"I imagine they get a lot of viewers and they can sell the games.
"On the one hand I can understand. On the other hand in terms of performances and maintaining a level it makes it difficult. Again we have to adapt to that, that's the challenge."