Forward Jon Wilkin says St Helens are trying to set a new benchmark on and off the pitch in Super League in 2012.
Saints will play at their new state-of-the-art Langtree Park stadium next season and have signed NRL duo Anthony Laffranchi and Lance Hohaia.
Wilkin told BBC Radio Merseyside: "St Helens is certainly the most exciting club in Super League going into 2012.
"On the field we've developed a squad this year, with some of the star names we've brought in from Australia."
He added: "But also when you look at the stadium and the business aspect of the club, it's such an exciting time to be around the club."
St Helens' first Super League game at their new home is against Salford in February and the first competitive game in the town since the 42-22 play-off win over Huddersfield in 2010, following a season in Widnes.
A capacity crowd of 18,000 is expected for the visit of the Reds and Wilkin hopes the fans will turn the arena into a fortress.
"In rugby league terms we've the finest stadium in the country," Wilkin continued.
"Your mind does get carried away thinking of walking out of the tunnel and imagining what it's going to be like on a derby day against Wigan.
"This season is going to be exciting for the fans from that perspective as well. They're going to want to fill the stadium and really create an atmosphere that the players will thrive in.
"They'll want to make it a difficult and hard place to play in for other sides."