Plymouth Albion head coach James Shanahan says he is "embarrassed" by his side's 64-16 defeat at London Scottish in the Championship.
Albion conceded tries inside the first minute of either half, and failed to score after the break as Scottish touched down nine times in the game.
"That scoreline's embarrassing," Shanahan told BBC Radio Devon.
"You can't give away a try in the first minute of each half and expect to win a game of rugby at any level."
The loss was a fifth in a row for Albion, who are a point adrift of second-from-bottom Moseley in the Championship and seven points off 10th-placed Cornish Pirates.
Albion are also the only side in the division to have lost every game they have played so far this season as they head into three rounds of British and Irish Cup matches.
"We need to step up this week and we need to get some wins in the B and I Cup because once we get back to the league campaign we need to get some wins on the board because teams are pulling away from us," continued Shanahan.
"I've got faith in the players, I know they're working as hard as they can.
"I'll work as hard as I can and I know people say that might not be enough, but I'm going to keep doing it.
"I'm not going to hide from it, I'm not going to shy away from it and hide in a corner, I'm going to fight it head on with my head up.
"I know what I'm doing and I believe in it."