Gloucester "would welcome" discussions over the potential sale of the Premiership club, according to chief executive Stephen Vaughan.
A report in the Sunday Times claims the club has been put up for sale for £25m.
Vaughan confirmed Cavendish Corporate Finance has been asked to conduct a strategic review of the club.
"If the right calibre of new ownership is found that can accelerate the club's objectives then we would welcome those discussions," he said in a statement.
Gloucester, currently ninth in the Premiership and in the semi-finals of the European Challenge Cup, have been owned by Walkinshaw family since 1997.
They are currently controlled by 27-year-old Ryan Walkinshaw, who took over following the death of his father Tom - a former Formula 1 team owner - in 2010.
However, the Sunday Times says that a deal to sell the club could be completed within weeks.
Vaughan said Gloucester would be an attractive proposition for potential investors.
"Gloucester Rugby is a well-run club," he said. "We make profit on a regular basis, own our own ground, generate income from off-field activities and are proud to be hosting four Rugby World Cup fixtures later this year."