How can design impact the largest number of people in a positive way? It’s a question Tim Brown, CEO of global design firm IDEO asks regularly.
Businesses are not just machines and companies — from design to traditional industries — have to start thinking differently, Brown said.
IDEO takes that to heart. Innovative design, Brown believes, comes from a highly creative workplace and a human-centred approach to ideas. Whether designing a heart rate monitor, working on the Zen Hospice Project or creating Society of Grownups, a kind of online master’s programme for adulthood, IDEO employees work in groups, sharing ideas freely, drawing together and more. The idea is to inspire employees to “have an idea and the confidence to act on it,” Brown said.
Click on the arrow above to hear Brown talk about design impact and what he says is lacking in most conventional businesses.