Out of those frustrations, they created period-proof underwear called Thinx. With the absorbent, washable and reusable underwear, there was no need for pads or tampons. In 2013, Thinx raised $65,000 on crowdfunding site Kickstarter and grew from there, raising additional funds from friends and family. Today, it is a global brand with 35 employees and has a partnership with Uganda-based AFRIPads, which makes reusable sanitary pads. Miki Agrawal is the CEO.
‘It’s not a perfect experience’
But despite Agrawal’s many successes, there have been some hiccups along the way. For instance, with Daybreaker, the balloon drop doesn’t fall perfectly every time and the confetti cannon can get clogged. But that’s okay, she says. “It’s not a perfect experience, but neither is community. It is ever-changing and ever-evolving. What we focus on is delivering a beautiful production that is really high energy.”
For Agrawal, it’s no surprise that she ended up an entrepreneur even after her stint in banking and her father’s insistence that she become a doctor (he has since come around). “I always say I couldn’t have a boss. Entrepreneurism was really the only path for me because I was never in a mould. I was always against a mould.”
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