At the office, start with the people you hire. By selecting unusual candidates, people who might think differently than others already on the team, you’re more likely to hear different perspectives and come up with innovative solutions or ideas. Algorithms scan CVs for key words or phrases, but what if you also spent some time reading them individually or tried to search for different key words? Or even better, actually get out there to scout for talent wherever you can find it.
To foster creativity in the long term, when you’re the one in charge, embrace a mindset of change. Rather than constructing an organisation or team along a specific formula, build it around a set of principles and invite employees to come up with new approaches to work that adhere to those principles, but may otherwise be radically different. Again, this was a hallmark of superboss leaders like Jay Chiat, founder and long-time CEO of advertising agency Chiat/Day, who would reward employees for doing things differently, even if those efforts fell short.