And while the US might be perceived as a place where failure is celebrated, outside of the start-up microcosms of Silicon Valley in California, and Boulder, Colorado, where ‘fail fast, fail often’ and, more recently, ‘fail gracefully’ have become mantras, failure is viewed more conservatively.
“In the rest of the States, people struggle the same way as in other countries,” says Kwik.
No matter the country, reframing failure as lessons to be learned can make people stronger and more resilient, proponents say.
“The failure story ends with some sort of resiliency. It may not be redemption, but it may be ‘I’ve picked myself up, I’m still going, this is what I learned and here is why it’s really important why people fail because without failure you can’t learn’,” says Wharton’s Shell. “We’re owning that process and celebrating it and sharing it.”
To comment on this story or anything else you have seen on BBC Capital, please head over to our Facebook page or message us on Twitter.