“Naming the problem boldly and proudly and with no embarrassment is the way to address stigma and it can take a long time,” says Lisa Schechtman, director of policy and advocacy for WaterAid America. But women must be involved, she adds.
“These sorts of policies cannot be designed by men for women. The affected people always, always need to participate in designing, implementing and monitoring a programme around menstruation.”
Baxter aims to do all of this: soliciting feedback from employees, she is helping Coexist craft a policy will recognise that a customer-facing employee might have different needs to a woman sitting in the back office.
Next month, Coexist will announce a new kind of menstrual policy. Baxter says female workers will be allowed the flexibility they need to integrate periods into their professional schedules.
Working closely with Owen, Baxter wants to brand periods as a positive – “a tool for optimum health and vitality,” she says.
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